The Call.

Verizon wanted to promote their streaming NFL Draft coverage with a branded entertainment campaign. Our solution was to take an iconic draft moment that inherently centers around our brand and own it.

PROFILE VIDEOS

A few weeks before the draft, we profiled a handful of NFL draft prospects and asked them and loved ones what “the call” would mean to them.

CALL VIDEOS

We then split up and travelled to each player’s draft party. When the call came, our cameras were rolling, and we released each video within 30 minutes of the call.