Texas is famous for many things, not the least of which is chili. So when you’re the #1 chili in the state, that’s something worth bragging about. When Wolf Brand Chili decided to refresh their dormant advertising, we went straight for the heart, and home, of the brand: Texas.



In social media, we wanted to help spread the word on Wolf Brand Chili by actually spreading Wolf Brand Chili. By simply answering a few Texas trivia questions, the first 50 people to win every day receive a can of WBC. Better yet, they can send one to a friend anywhere in the country, giving them some Texas. It spreads buzz to new markets, offers people a free taste, and gives Wolf Brand Chili a positive presence on the web.