Do Summer Like A Winter Olympian
Let's face it, Reese's aren't for hardcore athletes training for the Olympics. Reese's are for fun. So when we partnered with the Olympics, we decided to find the athletes having the best time during the Summer Olympics: Winter Olympians.
We enlisted US Olympic skier Lindsey Vonn to show us how much fun a Winter Olympian can have during the Summer Olympics. From eating Reese's to trying her hand at archery and dressage, we showed the world the lighter side of the Summer Games.
On social media, we created a host of content to show people what it meant to "Do Summer Like a Winter Olympian"