When you think S'mores, you think campfires and Hershey's. But we wanted to expand the when and where of s'mores. Our s'mission? To turn everyone into s'multi-talented s'more s'mexperts.
We also released a series of short instructional videos to show people how easy it is to make a variety of S'more dishes. This content was pushed out on Facebook but also designed for short video formats like Instagram and Vine, hence the "six-seconds."