Silver Addy - Integrated Advertising Campaign - Regional/National - Consumer
Olympians spend so much time traveling and training, that hearing from friends and family can mean the world to them.
This was the perfect place for Hershey's "Hello Happy. Hello Hershey's." campaign.
We created branded content as the marquee pieces of our #HelloFromHome social campaign, with :15-second broadcast spots drawing in a mass audience.
For each of our Olympic athletes, we interviewed friends and family to hear from them what kind of toll all that training and competing takes on their relationships. We then asked friends and family to write a note expressing their support and appreciation for the athlete. None of the Olympians knew about the letters. The results were genuine, heartwarming, and very Hershey's.